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Choosing a financial institution requires some serious thought. According to a recent study, 83% of people research several options before making their decision. The top four considerations cited were: reputation, types of accounts offered, location and service. Credit unions were found to offer lower fees, lower loan rates and more flexibility. Take a look at our infographic to find out what else people look for when deciding where to put their money and trust.

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This article is intended to provide general information and shouldn't be considered legal, tax or financial advice. It's always a good idea to consult a tax or financial advisor for specific information on how certain laws apply to your situation and about your individual financial situation.