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Bottom Line Up Front

  • To keep up with changing market demands, business owners should reinvest and build their business’s assets.
  • Technological investments like computers and other equipment allow you to stay on the leading edge and streamline your operations.
  • Vehicle and real estate investments give your business the opportunity to expand.

Time to Read

4 minutes

August 15, 2022

As a business owner, you’ve no doubt noticed that the marketplace and your customers’ expectations change constantly. Your business needs to continually find new ways of keeping customers satisfied. Directing a portion of your profits back into the business can help it grow and position it for long-term success.

However, with limited resources, you’ll find competing demands for your money, time and energy. The key is choosing investments that will make the biggest impact on your business now and in the future. You’ll probably want to start with improvements that will give your business the biggest return on investment. Carefully weigh the pros and cons of each option, because not every investment is right for every business.

Consider some of these common options for investing in your business.

Computer Hardware

It’s important to keep your computers up to date as technology advances, especially for the most high-tech areas of your business. In general, where information technology is concerned, “newer” equals faster and more secure. Your computers may experience heavy—and increasing—demand from:

  • Maintaining and securing data
  • Apps that use more and more memory
  • More business tasks being done online

Faster computers may make your company more efficient, and up-to-date technology can help protect your business from the risk of data breaches.

Specialized Equipment

From sewing machines for tailors to freezers for caterers, almost every business depends on specialized equipment—and it needs to operate at peak efficiency for the venture to be successful. When your equipment starts requiring frequent maintenance and repairs, or if it no longer meets safety or environmental standards, it’s time to replace it. Even if your current equipment is still serviceable, consider whether upgrading could help elevate productivity and sales.

Decide whether to buy or lease specialized equipment. If you can’t afford high upfront costs or you need equipment that must be upgraded every few years, leasing may be better for you. However, buying may be better if you can afford a down payment and the equipment is expected to have a long lifespan.


If your business puts a lot of miles on its vehicles, it may pay to take advantage of advances in fuel efficiency or hybrid vehicles. New, sophisticated safety features could save you money on insurance and keep you and your employees safer. Plus, newer vehicles often require less maintenance, saving on mechanics’ costs and keeping your vehicles on the road, where they can work for you. When deciding whether to buy or lease a vehicle, talk to your tax advisor, since your choice can affect your tax deductions.

Commercial Real Estate

One of the risks of leasing commercial space is that a drastic rent increase could suddenly make it unaffordable. Buying a property can eliminate that risk, although purchasing commercial real estate comes with its own risks.

Questions to consider include:

  • How does the mortgage payment compare to your current rent?
  • How long do you intend to stay in the location?
  • Does the available space allow for future expansion plans you may have?
  • If you buy, can you easily sell or lease the building if your company moves out? A building that is adaptable to the needs of a variety of business types may be easier to sell or lease.

Make Informed Investment Decisions

You don’t have to make these big business decisions on your own. An experienced and knowledgeable Navy Federal Business Lending Officer will work with you to explore financing options for investing in your business. Partnering with one of our financial services professionals can make the tough decisions a bit easier.

Next Steps Next Steps

  1. Take stock of the equipment and assets your business relies on every day. Is there anything that could use an upgrade? Are you spending an increasing amount on maintenance, repairs and rent?
  2. Re-evaluate your business plan to see what assets you’ll need to hit your business’s growth goals. These are the areas where investments make the most sense.
  3. Once you have an idea of the types of investments you’d like to make in your business, turn to Navy Federal Credit Union. Our Business Lending Officers can help you explore financing options, so you can afford those much-needed investments.


This content is intended to provide general information and shouldn't be considered legal, tax or financial advice. It's always a good idea to consult a tax or financial advisor for specific information on how certain laws apply to your situation and about your individual financial situation.